The “Jubilee” name is generally used to describe a particular style of Rolex bracelet which is featured by its five-piece, semicircular link construction. Nevertheless, did you find that there is also a Rolex Jubilee dial?
As we all know, Rolex launched the Datejust watch in 1945 to celebrate the company’s 40th anniversary. Along with the creative date window on the dial, the replica watch also came with a brand-new style of bracelet. And to stress the big ‘four-zero’ celebration, Rolex called the new bracelet the Jubilee. Fast-forward to 1985, and Rolex took a similar route by releasing the Jubilee dial to celebrate the Datejust’s 40th anniversary.
The Jubilee dial, also famous as the anniversary dial, features a repetitive ‘ROLEX ROLEX ROLEX’ pattern engraved on the whole surface of the dial – similar to let’s say, a monogram Louis Vuitton bag. Don’t forget that it was the 1980s – the decade of decadence and flaunting one’s wealth and logo-mania was all the rage across luxury goods. As a result, the Jubilee dial style fit right into the trend to proudly state that the fake watch was really a Rolex – in case onlookers had any doubts.
Although the Jubilee dial made its debut on the Datejust, it is also available on Lady-Datejust watches, as well as Day-Date “President” watches, and even some Cellini references. Moreover, Rolex pairs the Jubilee dial with cheap replica watches in an assortment of metals consisting of stainless steel, gold, and two-tone.
Rolex still makes the Jubilee dial today, and over the years the logo motif has appeared in a wide range of colors from understated black and white, to classic champagne and silver, to vibrant blue and pink. Wearers of the Jubilee dial will tell you that it keeps changing its appearance relying on how the light hits it – the pattern can transform from obvious to subtle.


Apart from colors, the Jubilee dial is also available with plenty of index styles including diamonds, batons, Roman numerals, and Arabic hour markers. There are many other examples of the Jubilee dial with the “Superlative Chronometer Officially Certified” text on it, while other have a little “Datejust” nameplate applied on the surface, and forgo the SCOC writing all together.
However Jubilee dial style might not for everyone, it is a great option for those who prefer to be a little extra. Whether on the Datejust, the Lady-Datejust, or the Day-Date, the Jubilee dial makes any Rolex watch proud. The pattern on Rolex Jubilee dials can either appear subtle and subdued or prominent and highly visible, which depending on the dial color and the surrounding lighting.